Getting First 1000 Email Subscribers

As a marketer, who was starting out on his venture, I had only one thing on my mind: getting my first thousand subscribers. Sounds familiar? Don’t worry. We have all been there.

Of course, after a while, I realized that my priority shouldn’t be attaining maximum subscribers, it should be strategizing. The correct strategy fetched me reliable leads and boosted my sales, subsequently increasing my subscriber list as well. Focusing on just the subscriber part of my strategy was actually hurting my campaign.

Well, the whole point of this story was that you learn from my personal experience. Email marketing can be tricky and confusing when you are a newbie. Moreover, not having enough subscribers is definitely a big letdown.

The only to get your first thousand subscribers is by strategizing through old techniques and the latest trends. It is essential that you focus on quality over quantity. Promotional strategies and identifying your audience demography are the most important keys to getting your initial subscribers.

One of the ways you can draw your attention away from the sole intention of earning subscribers is by prioritizing quality over quantity. However, that doesn’t mean you will neglect our subscriber statistics totally. A healthy balance needs to be there.

I am here with a guide for you today, a pathway to achieving your first 1000 subscribers- and by the end of it, you will be more confident than ever.

TABLE OF CONTENT

1/ Climbing Across Milestones!

Did you notice that the word ‘milestone’ in the title is plural? Confused? Well, what most novice marketers fail to realize is that getting your first thousand subscribers is not a single milestone. It is an amalgamation of multiple objectives.

For some people, achieving their first 10 subscribers is a milestone, whereas for some, making their first five sales may be another one. To make things easier, I have categorized the 1000-subscriber goal under three different landmarks- the 100-subscriber mark, the 500-subscriber mark, and the 1000-subscriber mark.

2/ The 100 Subscriber Mark

If you have still not achieved your first 100 subscribers, then chances are that you are at the most beginner phase of your marketing journey. Moving forward may look overwhelming, but I promise you, these tips will be a game changer!

  • 1/ Find Your Ideal Audience. Let’s be honest, having every random person on your email list just for the sake of statistics won’t do you any favors. Knowing who you want on your email list is where you start. Targeting one specific demographic instead of going out on a larger scale can be a good start. You will need to analyze, examine and research first in order to find your relevant audience.
  • 2/ Invest in Paid Traffic. If you are just starting out and have no audience, to begin with, then investing in paid traffic can be a smart way to get the numbers to start rolling in. Your initial traffic on your landing page may not be as expensive as you think. Today, you can use platforms like Facebook and Twitter to generate the initial audience for as less as $5.
  • 3/ Strategizing Lead Magnets. Lead magnets are basically offers that bribe the relevant audience to opt-in in exchange for value. The aim of the Lead Magnet is to maximize the number of targeted leads you receive for an offer.

Here’s the truth, Lead Magnets don’t have to be lengthy. Or complicated. Or time- consuming.

🧲 Here’s the catch:

The perfect lead magnet will offer tremendous value to the subscriber within 5 mins of opting in.

Remember, your lead magnet should target a SPECIFIC AUDIENCE. Karoline Wilde, a freelancer shared that she achieved 100 subscribers after the long 6-month wait, and it didn’t provide any value because she didn’t target one demographic.

3/ The Journey From 100 – 500

After you achieve your first set of subscribers, things tend to feel easier, doesn’t it? But the truth is, things get complicated when you are planning to increase your subscribers considering the fact that you already have some. This is the part where subscriber retention comes in. Don’t forget to check out my blog on subscriber retention!

  • 1/ Cross-Promotion. There’s a common buzz among marketers that you need to be present everywhere socially. In theory, it makes sense. However, people who have actually tried his strategy will tell you to stick to one single platform.
    Why? You might ask. Well, the simple explanation would be the fact that every social media platform has a different set of tactics, and every platform has a specific algorithm. Mastering a single platform is more tactical than using the same bland strategies everywhere.
  • 2/ Add Value to your Content. If you already have some subscribers, then it is preferred to continue what you’ve always done, but what’s necessary is strategizing ways to use your content to drive more traffic. One of the simplest ways to do that is by adding CTA (Call-To-Action) button on your posts and articles.
  • 3/ Start Posting Gated-Content. Gated content is content visible to subscribers only. It works for your content of the highest value, and not all of them. In such situations, people are bound to subscribe to check out your high-quality content.
  • 4/ List your Newsletters on Directories. Online searchable databases and aggregators expose your content to newer audiences thus driving new traffic.

At the end of the day, promotion is one of the greatest tools of an internet marketer, be it cross-promotion, paid promotions, or requested promotions. When you combine valuable content with the right means of promotion, your subscriber statistic is bound to rise.

4/ The Route To 1000

The final step to your milestone will require double the efforts you’ve already put in. You need to strategize better, leverage your audience in the right way and analyze your pre-existing statistics.

The ultimate reason why a subscriber exists in the first case is that they get services, be it valuable content or sale offers. To attract subscribers at a higher rate, you need to keep doing what you do with add-on incentives as well. You need to provide value in what you are selling. The only way to do that is by retaining the quality and providing recreation in the form of content and offers. These may sound simple, but truth be told, these tasks are thresholds of numerous strategies.

Here are some simple ways by which your 500 can upgrade to a 4 figure!

  • 1/ Give Back to your Audience. Your way of saying thank you to your subscribers can benefit you long term. Experiment with giveaways, quizzes, and contests and keep your audience engaged. Promote these incentives and watch people subscribe to your newsletters.
    Tariehk Geter from OSI Affiliate gave away free website and email templates to boost his list to over 10,000 subscribers from scratch.
  • 2/ Optimize for Conversion. After a considerable rise in blog traffic, it is recommended to optimize for conversion to increase the growth rate of the list.
    Andy Crestodina founder of Orbit Media raised his email opt-in rate by 1,400% by optimizing for conversion. Making the opt-in form more prominent and adding social proof are some of the ways by which he achieved these results.
  • 3/ Promote your Pillar Page. Pillar pieces are long content-formatted pieces that provide high value to your marketing campaigns. A good pillar can attract enormous traffic. A lot of marketers highlight these pieces to drive more leads. Some of them request their existing audience to promote it. There are multiple ways to go about it.
  • 4/ Old is New. When it comes to marketing, old techniques that have been mastered over the years will always beat the latest trends. Post consistency, give importance to each subscriber, and prioritize quality over quantity. Only then you can go for whatever the latest craze is. A good balance always pays off!

My point is, to follow the basic steps but strategize them creatively. That’s what it means to be an email marketer.

5/ What’s Next for You?

Achieving your first thousand subscribers is huge, and I highly recommend you celebrate it by sending out a thank you email along with an incentive. Maybe a giveaway?

I have come across people who forget about moving forward after reaching their preferred milestones. What they don’t realize is that they have the potential to grow even more, beyond their wildest dreams!

As an email marketer, it is important that you complicate your strategies as you grow. You need to keep experimenting and mixing up things to see where you can go. Once you are ready to move forward, start asking yourself questions:

  • What are your audience’s needs?
  • How can you solve them?
  • What is your budget?
  • How will you grow your audiences?
  • Are your previous practices still reliable?
  • What are your key action points?

The questions are endless and when you keep asking them to yourself, you come up with strategies that are relevant to your timeline. Here are some tips to take into account for your next steps.

  • 1/ Create multiple laser-specified lead magnets.
  • 2/ Use CTA creatively to grow your email list. Pop-ups are a simple yet effective strategy.
  • 3/ Bring your promotion strategies to the next level. Try collaborating with new upcoming brands.
  • 4/ Value data and privacy always. Keep them as your topmost priority.
  • 5/ Work towards boosting your email deliverability rate. Check out my blog on improving your deliverability.
  • 6/ Strategize about how you will keep your pre-existing subscribers engaged.
  • 7/ Authentic your email address. Check out my blog on the three essential tools of email authentication.

At the end of the day, you can choose from an endless list of strategies, it’s the relevancy that determines how effective they will be to you. Some strategies are mandatory to survive whereas some are purely experimental.

Wrap Up

Now that we have discussed how you can achieve your first 1000 subscribers, I am sure you are fired up and ready to take on the world of email marketing.

Remember, statistics aren’t everything, there’s a lot of ground to cover. If you are low on subscribers, then I assure you that we have all been there.

The ultimatum here is being smart when kickstarting your email campaigns. Being creative and boring simultaneously with your strategies will take your campaign a long way! In simple terms, a good email marketer plays with old-school techniques and the newest trends in the perfect balance.

Schedule a call with me today if you’re looking for ways to market beyond this.

So, what’s your latest milestone?

FAQs

  1. Should I buy an email database to start with email marketing?
    It might look tempting to buy an email database when starting with email marketing. However, not only do you lose credibility in the eyes of your customers, but you might also even be violating the rules of consent under GDPR. Even though this might seem like an easy way to gain subscribers, it would be an absolute NO.
  2. Do I need to send newsletters?
    This is something that will depend on your target audience and how they respond to your existing content. Some demographics love newsletters, while others want to be contacted only when needed, such as for events or upcoming offers. However, this is something you can experiment with.
  3. How often should I send emails?
    You will have to attempt the trial-and-error method here. Again, it depends upon your target audience. Experiment with once a week, once in 15 days, or even twice a week. See, what gets the best response? Analyze your statistics.
  4. How long should my emails be?
    A lot of email marketers believe in sending out a long descriptive piece of content. But I would recommend you follow the less is more technique. Readers want precise content now that is equally informative and entertaining. 100-150 words would be a good option to consider.
  5. Should I segment my email lists?
    If you have read my previous blogs, you will know how segmentation is an important part of personalization. I highly recommend this strategy for your next campaign.

5 Reliable Methods For Email Subscriber Retention

I still remember the time when I first began gaining subscribers, I was a little clueless, motivated, and willing to conquer the world of email marketing. Ah, but Rome wasn’t built in a day.

As newbie marketers, we are all somewhat in the same lane, we’re desperate to do whatever it takes to get on top of the game. We get so absorbed in our goals of achieving maximum subscribers, that we forget about the people who have already chosen our brands.

Some particularly important aspects of strategizing for email subscriber retention include your email design, optimization of the CTA button, quality of opt-in subscribers, consistent and helpful content, and re-engagement campaigns.

Personally, I feel that there isn’t enough talk about subscriber retention- and for valid reasons. It is natural to be focused on growth and growth only, and thus we leave out an especially important factor: maintenance.

In today’s blog, I will be discussing some quite reliable tips on how to keep your subscribers happy and engaged.

TABLE OF CONTENT

1/ Hyper-Personalization

The most important question that crops up after gaining a good number of subscribers is how you would keep them happy and engaged. More importantly, how to prevent them from unsubscribing?

Well folks, here’s where personalization comes in. Personalization in email marketing is a chunk of the puzzle. By delivering hyper-relevant messages to the inbox of individuals or groups of customers, you show your customers you truly “get” them. It makes your customers feel important.

Here are five personalization strategies for you to try today!

  • With advanced behavioral tracking, you can create sections within your list of email subscribers that are segmented into distinctive audiences based on activities such as purchases, feedback given, rewards earned, amount spent, etc.
  • Placing product recommendations in emails is an underutilized personalization tactic. This can not only enhance the relevancy of your emails, but it’s a smart way to increase your sales and order value too.
  • I also recommend sending re-engagement campaigns for subscribers on your list who have not opened or clicked on an email from you in a while. This is crucial to get them back to interacting with your brand.
  • Personalized email campaigns requesting customer feedback are also an important form of initiative-taking customer support. It also helps in gathering data that can be used to create more personalized campaigns.
  • Building up a VIP segment that adds customers who reach more than the average spending threshold is a straightforward way to automate rewards for your loyal customers. An added incentive is that your sales might boost from the charm of the VIP benefits.

2/ The ‘OPT-IN’ Guide

I am sure you’ve heard the term opt-in being thrown around like confetti in this arena of marketing. Unless you have prior experience in marketing, it can get tricky to understand opt-in subscribers in the initial phase.

In the most minimal terms, opt-in subscribers are the ones who receive and read your emails because they wish to. The whole point of opting in is that the subscribers have permitted the said marketer to send them marketing emails.

I think it’s clear how important creating an opt-in form is. It could be for free content such as a template, quizzes, free classes, audio meditation, or simply a PDF checklist. The possibilities are endless!

In layman’s terms, your subscribers will be happy ONLY if they have consented to receiving your emails, and not under force.

Confused about where to start? When I started out with email marketing, I included a short bio explaining who I am and what I did, an incentivized opt-in, ways to contact me, links to other sections on my website, and a simple email subscription form that asked for consent. Easy, right?

After doing the above, the task gets a little real. Driving the initial traffic to your opt-in can take some time. As we have already discussed, a surefire way to do that is by sending personalized emails to your recipients. Offering free trials, special offers or any incentive also goes a long way!

I always recommend considering double opt-in because these individuals are less likely to unsubscribe or make spam complaints. It also defends your list from suspicious activity because you can check that the owner of the email address was the person who signed up to receive your emails.

3/ Consistency FTW

Email marketing tools have become so self-sufficient that they end up doing everything for you. The only crucial task left out is designing and planning strong content. Remember, content is your main player here.

However, it should be noted that merely sending out quality content won’t suffice. Consistency comes to play here. To really leave a mark on your recipient’s mind, you need to plan your content calendar in such a manner that your subscribers don’t forget you. Here are some pointers for you to plan out the schedule for sending out your newsletters.

  • Stick to a consistent schedule, and try not to miss out on a single email.
  • Don’t overdo it. Keep in mind that you don’t want to frustrate your customers with a huge influx of marketing emails regularly.
  • Do not send out your mail to your entire list at once. Organize them into groups to pave a path for personalization.
  • Remember to send out a welcome mail to every new recipient who opts- in. Welcome emails get a whopping 85% higher open rates than regular emails. Moreover, it makes a good first impression.
  • Consistency should be in perfect coordination with quality. It would make no sense if you sent out a bland email every day. That would have a negative impact on your open rate.

I have often talked about consistency in your campaigns, that’s because it is the simplest yet most efficient key to keeping your subscribers engaged.

A good email marketer and a loyal subscriber are two connected dots. There needs to be an equal exchange of engagement from one side and content from another.

4/ Email Design

Designing your emails in such a manner that pleases your readers can have a lasting effect. A useful design goes a long way!

One of the most important trends I recommend when it comes to design is to keep it responsive. By building your emails responsive, more people will be able to open and engage with them. By getting your responsive design correct, you’ll be able to present your products and services to all your potential customers without the trouble that they can’t access them at any given time.

Email design will help you analyze your recipient’s behaviors. Subscriber behavior is the key to subscriber retention. By learning how your audience responds to specific design elements, you’ll ideate how to refine your approach for the highest engagement. Here are some interactive element ideas for you:

  • Build attractive carousels with AMP.
  • Use videos that identify with your niche.
  • Use gamification elements like customer points and feedback.
  • CSS animated buttons are visually pleasing.
  • Embedded forms increase user engagement.

🧙 Pro Tip

Pop-ups and slide-ins on your landing page are clever tactics to implement for retargeting purposes. Pop-ups today are less invasive than before.

Love them or hate them, they have proven to be great online marketing tools. They convert leads at a high rate and swiftly catch the user’s attention, thus increasing engagement.

Hyper-personalization and dark mode are some more trends that you should definitely check out!

Here are some more options for you that can help you build a brilliant design for your new campaign:

  • Go for a design that fosters increased privacy.
  • Including the relevant data in your email helps win your customer’s trust.
  • Including social proof, for example, customer reviews, in your email design shows your credibility.
  • Using animated elements in your email design is always an attractive idea.
  • Avoid too generic images in your email. Get a custom graphic designed as per your brand to build trust and consistency.

I think you’re now ready to design (or re-design maybe?) your email in such a manner that makes your subscribers realize how hard you’ve worked!

5/ Re-Engagement Campaigns

Let’s be honest. No matter how good your product is, no matter how strong your marketing strategies are, there will always be customers who drop out of your subscription.

Although a few tactics, like proper engagement, feedback surveys, and personalization may reduce the number of subscribers lost, it is certain that some subscribers will eventually stop. However, that does not mean you totally give up on the customers you lost.

Customer reactivation is a highly efficient and cost-effective way of addressing lost customers. Unless a customer changed their email address, the email sent to the unsubscribers will be recognized and opened.

Here are some tips for your re-engagement content:

  • Give your contacts the value of staying subscribed. This could be anything from brand updates, discounts on new products, or exclusive offers for subscribers only.
  • The use of empathy is also a great tactic. This can be an emotional message or a humorous animated gif that shows what it feels like without those customers. Be creative.
  • Assure those customers that you would be glad to have them back. Encourage them by adding a CTA button in those emails.
  • Asking questions like “What changed between the time you subscribed and now?” helps those customers remember why they signed up for your list in the first place.
  • It should be noted that you can’t appear desperate. Brands thrive on reputation and self-respect, don’t try way too hard. You can add an unsubscribe button at the bottom if needed.

Wrap Up

It can be overwhelming when you’re navigating the email marketing world as a beginner, and you see subscribers opting out. Don’t worry. I promise you we are all in the same boat.

The above tactics are surefire ways to boost your traffic, thus improving engagement and subsequently your subscriber retention. The only thing that you need to have is patience.

Good luck out there, see you on the top!

FAQs

  1. What is an email design system?
    An email design system is a collection of tools, resources, and other components that marketers use to guide them in creating error-free, on-brand emails more straightforward and faster. This typically consists of brand colors, assets, email templates, and email modules.
  2. What are modular emails?
    Modular emails are divided into independent segments, or “modules.” These modules can be reused and put into newer combinations to build new emails or a range of templates to use for entirely different email campaigns. A straightforward way to visualize this is to think of email modules as blocks that can be assembled, disassembled, and reused to create something brand new.
  3. How do I make an attractive email template?
    The simplest way to build attractive email templates is to create custom templates from scratch. There are various internet tools available to create a custom template library as well. By including varying design elements in your templates, you’ll be able to stay true to your brand in all your email. This will save you the trouble of designing new templates every time.
  4. Why is it important to start implementing this year’s email design trends?
    By implementing the current email design trends into your strategy, your emails will attract, engage, and convert more customers. It will help with your conversion rate. Plus, with the ever-changing audience and generational gaps, it is imperative that you stay up to date with modern trends.
  5. How to improve my call to action?
    Following the three keys of call-to-action: copy, placement, and design is the key to improving your CTA. Some ideas to improve your CTA include putting it on top of your email, where it will get the most attention; using assertive words to urge people to take action; and using colors and bold fonts to make the CTA button stand out.
Email Trends in 2023 - Growth Chime

What Does The Future of Email Marketing Look Like in 2023?

We are living in the digital era, and it is a known fact that the most powerful promotional tools have a way to make a comeback through future marketing trends. This form of internet marketing came into trend in 1978 itself when it first came onto the scene.

Email marketing has been considered one of the most operational, scalable, and efficient marketing strategies in today’s market.

But the biggest head-scratcher is the question of whether this channel will still be as effective, as efficient, and as profitable in the year 2023.

Well, email marketing is here to stay and trends like hyper-personalization and email redesign will change your campaign for the better. A successful strategy will boost your brand and your email metrics. Prioritize user-generated quality content and data privacy to build customer trust.

Moreover, artificial intelligence is also up and coming.

In our newest blog, we will be discussing the various email marketing trends that saw a rise in the past five years and whether they will still be the keys to your next marketing campaign along with a little extra scoop.

So, what are you waiting for? Let’s dig in.

TABLE OF CONTENT

    1/ 2018-2022, A Recap of The Most Popular Trends 2/ Trends To Watch Out For in 2023 3/ Advantages of A Successful Email Strategy 4/ Why You Need To Prioritize Email Marketing !! 5/ Artificial Intelligence - A New Era?

    Let’s be honest, we all went through that phase where we thought that email marketing was dead, however, the statistics did not support that statement.

    People saw dozens of email marketing solicitations flooding their mailboxes, every single day. However, this influx of email created trust issues within the recipients- today only marketers who follow organic strategies get to be on top of their game.

    Let us look at a few of the most popular yet simple strategies of the last five years that are still very much in trend and will continue to be in:

    1. The takeover of User Generated Content was one of the biggest marketing trends that saw a rise in the past five years. User-generated content (UGC) delivers brands with an innovative opportunity to market their goods and services while building relationships with the focused market.
      Not only that, but it has also proven to have increased conversion rates. Authenticity is the key feature of this strategy and statistics have shown that it gives favorable results!
    2. The concept of less is more has always been held at a controversial point of view, however, it made a lot of sense. With the switch to mobile readability and usability, short and snapped copies were being preferred.
      Statistics showed that content that kept beating around the bush led to the emails being closed mid-reading. Another trend that we suggest you include in your next email marketing campaign.
    3. Hyper-personalization is one of those trends that have always played a role in boosting email marketing metrics. Customization means adjustment to the values of each recipient separately, based on their unique preferences and interests.
      Simply putting the recipient’s first name at the beginning of the email does not get the work done. The usage of real-time data is recommended to create custom and dynamized content for the customers. That is when you know your marketing campaign is on its way to success.
    4. The next generation (and well, the current) will not really take pleasure in formal scripts. There has been an increase in the usage of conversational emails in the past five years and trust us, this way works!
      A part of customization is also being on the same level as your customers. An informal email with a conversational tone is always a preference for the B2C segment.
    Email Trends in 2023 - Growth Chime

    Whilst the trends that were popular in the last five years are still truly relevant and will be in 2023, there are still some strategies that we recommend you get familiar with if you are not yet already:

    1. Email Redesign – It is one of the biggest trends to watch out for. That is right! Merely customizing the content is not enough now, you have got to up your game with a little more style.
      Minimalism is the most popular aesthetic now and we suggest you optimize your content area in a clean, decluttered manner, using minimum space.
      Dynamic gifs are another feature that is set to change the email arena for the better!
      Moreover, statistics predict that brands will soon use illustrated iconography to enhance the user experience.
    2. Use WhatsApp – You can also add real-time WhatsApp messaging to the mix, it is almost 2023 and WhatsApp and emails complement each other now. It is a known fact that customers tend to read WhatsApp faster than emails, hence it is a promising idea to keep sending updates about sales, tracking, events, and more.
      Sending WhatsApp messages that are directly tied to the emails you send out can also boost your open rates.
      Thus, this could prove to be an effective strategy. (Note: Sending WhatsApp depends upon your Brand and TG, it could have a negative impact!)
    3. Prioritize Privacy – This may come into more of the legal obligation arena rather than a trend – but we could not help but remind you how important this point is. Customers always prefer brands that keep taking initiatives for the betterment of their data protection.
      Moreover, to enhance data privacy, support the subscribers with a choice to unsubscribe or change their email preferences.
    4. Try Interactive Emails – A particularly important segment of enhancing the productivity of an email is its interactivity. For maximized engagement, we recommend you create your emails as interactive as you can in 2023.
      No, we are not talking about cluttering up the space – we are talking about using interactive elements while keeping minimalism in mind. Some examples would be carousels, quizzes, animated CTA buttons, surveys, and more. (Use AMP email technology by Google)

    3/ Advantages of A Successful Email Strategy

    A refined and smart email marketing strategy is always rewarding. A successful strategy is one that is driven by organic growth and all the latest marketing trends. These marketers show the highest email deliverability rates and yield the desired results.

    A great strategy ends up boosting all its metrics and results show that they affect your sender reputation positively. Various statistical reports suggest that for every $1 you spend on email marketing, it generates $38 or more if you are using the correct strategy.

    In fact, for the past ten years in a row, successful email campaigns have been the source that produces the highest return on investment for brand marketers. A surprising stat: Email is forty times more efficient at obtaining new clients than Facebook or even Twitter.

    The right blend of email marketing trends can be used to establish which customers are no longer engaged in your brand or doing business with it. At the initial stages, email marketing strategies let customers pay a sum or oblige by signing a contract. From then on, brands try to switch first-time clients into repeat customers.

    It even identifies devoted customers who interact with your brand recurrently and make repeated purchases. The latest trends can encourage this high-value group of recipients through loyalty offers, advantages, limited-time offers, and exclusive invites to events.

    Hence, the correct email marketing strategies end up being the ones that lead to flexible, scalable, and the most cost-efficient campaigns. A successful marketing campaign will always do wonders for your brand.

    Remember, the oldest marketing techniques combined with the latest trends are a goldmine!

    4/ Why You Need To Prioritize Email Marketing !!

    Here is why you need to continue with email marketing and the burning billion-dollar question:

    Is Email Marketing Still A Powerful Channel In 2023? Does It Drive Any Growth For Brands?
    Yes – Emails are still a powerful channel & it’ll drive growth for any brand. It may be one of the oldest marketing tools, but it is here to stay.

    It is still the top marketing channel to boost your business. Email users are expected to top 4 billion by the end of 2024, so marketing to the growing audience is your best bet to grow your brand.

    With an ROI of more than 4400%, strategizing your email campaigns should be your priority. A massive number of marketers, around 90% to be precise classify email as their top lead generation strategy.

    Here are some stats that will draw you closer to your email marketing journey:

    • There are more than four billion daily email users.
    • More than 35% of the existing brands are prioritizing email marketing.
    • Around 80% saw an increase in their engagement in the last year.
    • Smartphone users prefer brand communication via email.
    • As you increase your strategic plans, your ROI also increases.

    5/ Artificial Intelligence – A New Era?

    Artificial Intelligence - A New Era? - Growth Chime

    Artificial Intelligence is the latest advent and naturally, it had to play a role in email marketing as well. Before you ask us, yes, it is as cool as it sounds!

    Artificial Intelligence (AI) in email marketing is where data and customer behavior are used to structure campaigns, inspire subject lines, and copy, and make sure every message is custom-made specifically for that reader. In simpler words, it is like having a fully accurate copywriter right by your shoulder while you are busy creating an email marketing campaign.

    Combining AI and email marketing tactics are going to be huge since the best features of both structures will be combined. AI can effectively predict future analytics to track & optimize your campaigns based on engagement and consumer behavior.

    AI can efficiently time your emails, predict analytics, generate catchy headlines, and run automated multivariate tests and that is just the tip of the iceberg- but well, more on that later!

    Wrap Up

    To wrap it up, all we can say is that email marketing is here to stay, and you will be needing the latest trends and strategies more than ever in 2023. Your next campaign needs to be an amalgamation of all strategies at your disposal, then only can you establish a successful marketing ground for your brand.

    We hope that this blog was insightful to you. Good luck with your next marketing venture!

    So, how many of these trends did you already know about?

    FAQs

    1. Should I divide my email list into segments?
      Yes, segmentation is highly encouraged since it leads to personalization. Segmenting your email lists will help them influence the target audiences, offer the right promotions, and get improved open and click rates. It also helps in driving a much-increased engagement and in delivering better quality emails.
    2. What is a better way to format emails? HTML or Plain Text?
      While HTML is preferred for B2C communication, we recommend the plain text for B2B clients due to its more formal delivery. HTML emails have the whole lot that plain text emails do not: colors, images, and multimedia.
    3. How to improve my call-to-action (CTA)?
      Primarily, there are three keys of any CTA to focus on: copy, placement, and design. The ultimate task is to make it stand out. It must grab the attention of the recipient. It is vital to make your CTA as functional as possible to drive clicks and engagement.
    4. How long should my emails be?
      We recommend you refer to the ‘less is more’ concept when it comes to the length of your content. However, that does not mean that you lack substance. Your emails need to be long enough to convey your message with substance and short enough that people do not lose interest. It must look effortless.
    5. What are the major metrics to track to check my progress?
      The four major metrics that give you the overall performance of your email marketing campaign are: inbox rate, spam report, bounce rate, and lastly, the unsubscribes metric.